safety | branding
“A safety brand identifies and promotes an organisation’s safety management culture”
In other words, a safety brand is the idea or image people have in mind when thinking about the health and safety approach and activities of a company, both practically and emotionally. It’s important because the way people perceive safety affects how they react to campaigns and initiatives.
At mdp safety we can help businesses discover and develop a brand for their safety culture or help them rebrand their existing efforts. Branding is an important element of strategic safety management that is quickly gaining the attention of forward-thinking leaders.
We work closely with an industry leading design agency associate to create modern and innovative safety branding and communication solutions that can help businesses go onto reach performance levels of excellence not previously possible.